Our Story
Hi, I’m Jackie Dunagan, a Licensed Marriage & Family Therapist. I created Practice Elements + Co. for a simple reason: I wanted to make the business of private practice easier so clinicians could focus on what they love, the science and art of clinical care.
If you’re anything like me, you love the clinical work. It’s meaningful, challenging, and deeply fulfilling. It feels like a calling. But like most professions, it comes with administrative and operational demands that must be managed. This behind-the-scenes work is rarely visible, often underappreciated, and ranges from mildly tedious to downright draining.
The Evolution of Practice
I became the clinician I am today because of the support, structure, and sense of belonging I found in a strong group practice. The systems were in place. Compliance was handled. Marketing was shared. And there was always someone to consult with. At that stage of my career, it was exactly what I needed.
As my experience grew, I eventually felt ready to step out on my own. I assumed building the operational side of a practice would be relatively straightforward. In hindsight, I was naively optimistic.
The Challenge
When I launched my own practice, I had a solid clinical foundation—but I lacked the built-in infrastructure and community. And then there was the infrastructure itself. No single platform does it all. I spent countless hours in demos, consultations, and research trying to piece together a system that was compliant, efficient, and actually pleasant to use. Eventually, I found a solution—but only after far more effort than I ever expected.
The Solution
My experience made one thing clear: if this was difficult for me, it had to be difficult for others.
What I really wanted was a collective of equals—clinicians with shared values, diverse strengths, and the ability to consult, collaborate, and grow together without sacrificing autonomy. I realized that by offering high-quality systems and meaningful resources to respected clinicians seeking both independence and professional community, I could help make independent practice not just possible, but more sustainable.
That’s how Practice Elements + Co. was born.
We provide the elements. You provide the care.
Is PE+Co Your Missing Element?
- If the weight of legal, ethical, and operational demands feels heavy…
- If setting up systems feels overwhelming or time-consuming…
- If you value community, strong branding, and smart infrastructure—but want to retain full ownership of your practice and your fees…
Practice Elements + Co. may be your solution.
You keep your autonomy. You keep your clients. You keep your revenue. We provide the structure, systems, and support that make running a practice simpler and more sustainable.
Because independence shouldn’t mean doing everything alone.